Selling Your Home

You've decided to sell your property. That decision was difficult enough to make, now what's next?


It is important that your REALTOR® understands your goals and priorities. I work closely with my clients to come up with a marketing plan that best fits their property, their needs, and their timeline. Selling your properties involves an incredible amount of research and preparation. I will take care of the knitty-gritty details so that you can make informed real estate decisions. The market is changing all the time so I keep a close eye on it to ensure that sellers are able to adapt and respond accordingly.

Money Matters

Most sellers will have a mortgage registered on their property, so this step is especially important to address once you have decided to sell your property. If you are still paying off your mortgage, that is not a problem. Speak with your lender to determine what the best options are for you

Find a Co-Pilot

It is important that you are comfortable with the REALTOR® you are working with. This person is your co-pilot so it is important that you are able to trust them with your most valuable asset. Feel free to meet with a few REALTORS® before deciding who you will work with. Do not base your decision solely on whomever presents you with the highest market valuation for your home. Ask questions, shop around. A professional should be able to price your home to sell in current market conditions.

Listing Your Home

It is important to find a sweet spot to price your home. We do not want to overprice your home so much that the listing becomes market stale, but we also want to avoid leaving money on the table. There are many factors to consider when pricing your property. I will go through key considerations such as market climate, competitive positioning, current market statistics and other factors influence the marketability of your home.

Marketing & Promotion

The next step will be to sign a Listing Agreement. This gives me the permission to market your home on your behalf. I devise a marketing plan to promote your home’s best features and increase exposure to a targeted audience. Your home will be posted on MLS and be visible to agents and prospective buyers.

Going, going, gone

All the marketing and hard work pays off when a buyer inevitably falls in love with your home and submits an offer. You can accept, counter, or reject the offer and the negotiation can go back and forth a couple of times. When you have an accepted offer, we will work with your lawyer to facilitate the sale. The lawyer will help you finalize the legal paperwork and correspondence with the buyers’ lawyer.

Bye House!

Once the keys are released to the buyer, they are the official new owners. Congratulations! Now, let’s get started on finding your next home together!

Tell Me About Your Home

Frances Cung

CIR Realty

#130, 703 64 Avenue SE  Calgary,  Alberta  T2H 2C3 

Mobile: 403 689 3726

Phone: 403 271 0600

frances@francescung.com